<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://thisisandrea.com/case-studies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-17</lastmod>
  </url>
  <url>
    <loc>https://thisisandrea.com/case-studies/teach-for-america</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/65d9ad68-6430-4ad9-9473-913a728f14ba/TFA+High-Level+Audiences+%26+Journey.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>High-level TFA journey and site audiences — created by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/394490d8-1630-41cb-8d08-8583bb78763d/TFA+Header+Nav.png</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Header navigation — designed by Andy Babb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/3ef2225c-008c-4e94-9ef0-ae42bdfa427e/TFA+Component+Library+Samples.png</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Samples from TFA's Pattern Lab style guide and component library — built by Blue State's front-end development team</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/1727327828672-KLMFX1YZ4H4GK7MAOCSY/TFA+Old+Region+Microsites+-+Wide.png</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Old TFA region microsite examples — audited by Andrea Powell</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/1727327842193-H5CZ83EKXDCRD6GXLVSN/TFA+New+Region+Sections+-+Wide.png</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - New region section template in action — designed by Andy Babb; content &amp;amp; component guidance from Andrea Powell</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/9fa00035-e71a-42f0-aeb9-695894d2c4e6/TFA+Old+Applicant+Center.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Old applicant center</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/5c372c60-6419-4cee-bdb5-7b931047180c/TFA+Applicant+Dashboard+States.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>New step-by-step application progress tracking — wireframed by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/ee24a454-1768-4435-9726-a79be772d2bd/TFA+New+Applicant+Platform.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>New applicant dashboard — designed by Ana Jovane</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/56abb462-ac05-4961-acfc-5f40bdedadb5/TFA+Personalization+Wires.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Content personalization variations — wireframes by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/6ad14206-90df-4376-94ae-257f8a800cb5/TFA+Personalization+-+Designs.png</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Variable content in context — designs by Andy Babb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/5e573e37-ebb5-4c3f-b6c2-adb3e6d4f86d/TFA+Region+Comparison+Concept+Testing.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Remote user testing of Compare Regions feature concepts — planned and facilitated by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/4e831956-1299-459a-b607-118f61448077/TFA+New+Region+Comparison+-+B.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Final Compare Regions feature (map and table views) — structure &amp; interaction modeling by Andrea Powell, designed by Andy Babb</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/464d5b6f-bf4d-4e5e-8d3f-f963efc5ff61/TFA+Post-Training+User+Flows.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Post-training platform user flows — created by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/cc001456-1728-4b83-9f6e-aec60b23af6e/TFA+Future+Platform+Concepts.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Concepts for future platform features and dashboard states — designed by Ana Jovane in collaboration with Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/edf690d1-0b78-4e98-addb-e5e7093dfc81/TFA+New+Digital+Properties.jpg</image:loc>
      <image:title>Case Studies - Improving the Teach For America Applicant Experience - Make it stand out</image:title>
      <image:caption>Final site — designed by Andy Babb and Ana Jovane</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thisisandrea.com/case-studies/telecom-company</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/1727667213614-IRI2PBDPBDZFRC21I72R/Telecom+Company+-+Inputs.jpg</image:loc>
      <image:title>Case Studies - Website UX Strategy for a Major U.S. Telecom Company - Make it stand out</image:title>
      <image:caption>Research meta-analysis inputs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/9c07458e-8f56-4f69-b73a-ed7ba78558bf/Telecom+Company+-+Competitor+Sites.jpg</image:loc>
      <image:title>Case Studies - Website UX Strategy for a Major U.S. Telecom Company - Make it stand out</image:title>
      <image:caption>Comparing "deals" link placements in competitor header menus against Telecom Company's site</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/d5066c93-ef32-4956-bc57-9d750f13baaf/Telecom+Company+-+Navigation+Ideas.jpg</image:loc>
      <image:title>Case Studies - Website UX Strategy for a Major U.S. Telecom Company - Make it stand out</image:title>
      <image:caption>Header navigation exploration for stakeholder discussions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/7a17be80-eb7f-4d85-a1f2-bd8a804f2a71/Telecom+Company+-+Content+Components.jpg</image:loc>
      <image:title>Case Studies - Website UX Strategy for a Major U.S. Telecom Company - Make it stand out</image:title>
      <image:caption>Example content component recommendation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/99bef88a-f878-44dd-8060-7fbe5ba38c4b/Telecom+Company+-+Final+Recommendations.jpg</image:loc>
      <image:title>Case Studies - Website UX Strategy for a Major U.S. Telecom Company - Make it stand out</image:title>
      <image:caption>Sample usability recommendations from the "North Star" deck</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thisisandrea.com/case-studies/world-bicycle-relief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/cb276dd9-096d-4491-a014-58277e7d3a79/WBR+Experience+Map+2.png</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>User experience map for one of WBR's priority audiences — created by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/352e9c4e-34ec-42d9-bc84-f638b2ee4237/WBR+Content+Audit.png</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>Sitewide content audit — conducted by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/45dcf0d9-9a94-44e5-8c98-e903d9fea559/WBR+Site+Enhancements+Prioritization-Roadmapping.jpg</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>Site enhancements roadmap after prioritization sessions with senior stakeholders — co-facilitated by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/bb05a6ba-d4d7-4bcb-b9bd-028667a7c56b/WBR+Nav_Menus.jpg</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>New header navigation illustrating an updated site content structure that emphasizes key messages about WBR's mission and how the organization operates — wireframes by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/cff5d59d-e8fa-459a-a8c6-f499988e34ed/WBR+Wireframe+Examples+-+Cropped.png</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>Page templates illustrating modular component-based design and content system — wireframes by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/34c47bfc-8446-4ad8-bcb6-ce41f224009b/WBR+Geolocation+Logic.png</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>Geolocation personalization for content components — created by Andrea Powell</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/8f4b7b5d-919f-4b86-b1b9-27206563b61c/WBR+New+Donation+Flow.png</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>New simplified geolocation-determined donation flow for EU countries — created by Andrea Powell and Joy Nelson</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/0eefe34f-a7be-4d60-9e15-b610583d7e74/WBR+Designs+Before-After.jpg</image:loc>
      <image:title>Case Studies - World Bicycle Relief Website Redesign &amp;amp; Donation Flows - Make it stand out</image:title>
      <image:caption>Site design before and after — designs by Joy Nelson</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://thisisandrea.com/case-studies/category/Wix+Website</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://thisisandrea.com/case-studies/category/Work+Samples</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://thisisandrea.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-01</lastmod>
  </url>
  <url>
    <loc>https://thisisandrea.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64274f365505831537938828/f872750c-49f5-4881-9b63-bf985c345cad/_AP+Profile+-+Jan+2024+IMG_1251.JPG</image:loc>
    </image:image>
  </url>
</urlset>

