Hi! This is Andrea 👋🏻

I love simplifying complex processes and making information easy to understand. I’ve spent a decade at award-winning NYC agencies and 14+ years improving digital, service, and communication experiences for organizations of all sizes.

🏔️ Colorado Springs, USA

Skills

  • User interviews

    Subject matter expert (SME) interviews

    Email surveys

    Heuristic analysis

    Landscape/competitor audits

    Site traffic analysis

    Remote & in-person workshop facilitation

  • User personas

    User stories

    Content auditing

    Journey mapping

    Process mapping

    Service blueprinting

    User flows

    Activity diagramming

    Process optimization

  • Content modeling

    Sitemapping

    Navigation frameworks

    Information architecture

    Wireframing

    Interaction mapping

    Low-fidelity mockups

    Clickable prototypes

    Requirements definition

    Feature prioritization

  • Card sorting

    Tree-testing

    Concept testing

    Prototype testing

    Usability testing

    A/B testing

    Focus groups

  • Cross-discipline collaboration

    Written & oral communication

    Storytelling

    Insight presentations

    Research reports

    Executive & client-facing presentations

    Agile/Scrum methodologies

    Product roadmapping

    Sprint planning

Tools

  • Figma

    Miro

    Mural

    Visio

    Figjam

    Sketch

    Adobe Creative Cloud

    Canva

    Keynote

  • User Interviews

    UserZoom

    Optimal Workshop

    Dovetail

    Maze

    Qualtrics

    SurveyMonkey

    Adobe Analytics

    Google Analytics

    Hotjar

    Crazy Egg

    Airtable

  • Microsoft 365

    Google Workspace

    Atlassian Cloud

    Dropbox

    Smartsheet

    Slack

    Zoom

  • Constantly adapting to new tools quickly and independently.

Industries

  • Life/home/auto insurance

    Health insurance

    Finance & banking

    Interior design

  • Telecommunications

    Automotive

    Publishing

  • Art & museums

    Education

    Health & research

    Government

    Food insecurity

    Humanitarian aid